|
We
strive to provide only quality articles, so if there
is a specific topic related to marketing that
you would like us to cover, please contact us at any
time.
And
again, thank you to those contributing daily to our
Marketing Plans website.
The New Customers Are In Town
Today's customers are increasingly demanding, in Asia as elsewhere in the world. Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to. Today's customers want performance, and they want it now! Bridge Story - A Tale of Two Dragon Cities
For first time visitors to China, one of the most stunning entry points is Shanghai. The view from the mouth of the Yangze River, which looks out over Shanghai and other cities, reveals an incredible urban and industrial panorama, clearly one of the most rapidly developing areas among all the cities of the world. And yet . . . The Chinese have described themselves as "A plate of scattered sand grains" that would never join or unite with each other. Piset, in his latest Awakening Dragon column, tells the story of Two Bridges to illustrate just some of the underlying dynamics of China's explosive economic growth. Barrel of Monkeys, 2004 Edition: Notes on Philippine Elections
Well, it's election time in the Republic of the Philippines, and that means the monkeys are rolling around in those political barrels, having as much fun as they can while laughing their heads off at the strange goings-on that characterize a democratic process loosely based on the American model but that de facto looks more like a Fellini movie crossed with a Tom and Jerry cartoon - column includes a useful election-year glossary!Globalization Circa 2003: Random Reflections
The word 'globalization' seems to have evolved into a cliche and handy dandy fighting word for ideologues. The alternative (and often conflicting) definitions and interpretations are enough to make you dizzy.Oldsmobile: The final parking lot
Why General Motors dropped the Oldsmobile. The four brand paradoxes GM had to face - the name, the product, image re-positioning, and the consumer - all added up to a brand that had little hope of rebranding.Not All Jobs Belong To The White Man: Asian Minorities, Affirmative Action, And The Quest For Parity At Work
Although a smattering of Chinese, Filipinos, Japanese, Indians, Thais, and others may crow about seeing their kind sitting in prominent positions in corporations and organizations in the USA, these accomplishments become mere cultural high-fives and ritualistic chest-thumping goaded and impishly patronized by 'mainstream society' - the milder and gentler term for the white-dominated populace.Downhome Pinoy Blues, Intersecting Life Paths, and Heartbreak Songs
The Blues is alive and well in the Philippines, as evidenced by this appreciation of the Pinoy Blues band 'Lampano Alley', penned by columnist Clarence Henderson as a counterpoint to his usual economics, business, and culture fare.The Best Places in Asia Survey
Thailand, after escaping the worst ravages of SARS and terror attacks, is the place of choice for APMF readers right now in our 'Best Places in Asia' survey. After more than 5,000 votes since March 2003, Thailand dominates the tourism categories (Best Business Hotel, Restaurant, Hawker Food, Tourist Resort, Bar, and Guest House) but Bali, Hong Kong, and Malaysia lead other sections such as Best Airline, Airport, City, and Tourism Destination.
|
