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Article Marketing: Join The Content Revolution
By Jeffrey Greer
Do people actually read the text on your site? What is the use of having articles on your site anyways? How exactly does article 'market' your site?
The internet is a big portal where people come to look for information. If you have no information, viewers will leave your site for a better one. When optimizing your site, remember that your website is not the only fish in the lake. There are sharks in there and promoting your site through article is not a bad idea.
So, should you provide content or just dump tons of keywords out there? The answer is 'yes' and 'no'. You should provide great content that uses your keywords efficiently. Keywords are another aspect of promoting your site and it leads the reader to your content.
Once again, if your website is selling tomatoes, you will want to tell the potential buyer about tomatoes and keep him/her interested. You will also want to tell the search engines to direct any tomato seeker to your site by using this 'tomato' keyword more than a couple of times, including your Meta keywords and description; if possible, also as the title of your article.
Not only does article increase your page rank, using links (relevantly) through your article will also increase your link popularity. If you are an affiliate of other websites, this will be the great time to include useful money making links into your article. Although be sure to review the author guidelines prior to submitting to an article directory, as some do not allow the use of affiliate links.
Article can also serve as a basis for your PPC/CPM ads. Certain ads use certain keywords, and articles contain words that can draw traffic and revenue to your site: utilize it. Article extends beyond just writing the articles, you also want people to read these
Why CSS is good for Google
All, 23rd April 2004, Nigel Peck. An overview of why using Cascading Style Sheets will help with your Search Engine Rankings.
Random Content Rotation
Intermediate, 8th December 2003, Nigel Peck. A method of displaying random content on a Web page using CSS, that is both Search Engine friendly and accessible.
An Interview with Julie Howell of the RNIB
All, 9th October 2003, Nigel Peck. An interview with Julie Howell of the UK Royal National Institute of the Blind.
CSS Positioning Properties
Advanced/Experienced, 28th September 2003, Nigel Peck. An overview of the CSS Positioning Properties for experienced developers.
Web Design Resources
All, 11th September 2003, Nigel Peck. This article provides short reviews and links to other resources on the Internet that feature information on Web Design, Internet Marketing and Usability.
mod_accessibility for Apache 2
Intermediate, 9th September 2003, Nick Kew. An introduction to mod_accessibility for Apache 2 from it's author Nick Kew.
XHTML Web Design for Beginners Part Two
Basic/Beginner, 21st February 2003, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML. This article follows on from Part One.
Interview with Bob Regan on Accessibility at Macromedia
All, 2nd April 2003, Nigel Peck. Bob Regan is the Accessibility Product Manager at Macromedia, creators of high profile products including Dreamweaver, Flash and Director. I spoke to him recently to see what's happening at Macromedia with regards to Accessibility.
Using Relative Font Sizes
Advanced, 27th January 2003, Mark Pilgrim. An in depth look at how to work around bugs in popular browsers to achieve consistent style with relative font sizes.
articles and develop an interest in your product.
Now that you have created/bought articles that relate to your website, are keyword optimized, and are informational, you can place it on your site and then submit it to several of the top article directories. Placing relevant content with your links on other relative website are great article techniques that can earn you page views. The best way to approach another web site owner is to ask if they would be interested in an article swap, this way both sites will benefit from the one way back link.
Remember that your articles should be authentic and original. Do not collect articles from free article directories, as those articles have been used over and over again and will damage the link popularity of your website. Instead, write articles yourself, exchange articles, hire a hand, or buy original articles.
============================= Article Source: http://www.ArticleJoe.com Jeffrey Greer owner of Ever Enterprise, providing solutions and information to assist online businesses. Visit Ever Enterprise today for more ways on gaining the edge on your competition. www.everenterprise.com
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